Your product works. The story isn't landing, and from inside you can't tell why.
Lucid is the practice of Nick Hollins. Senior consulting on positioning, narrative, and production for founders whose product is ahead of their story.
I've run the whole arc on my own product: positioning to platform to 40,000 subscribers, solo. Yours is run the same way, and your team keeps the system.
01 — The problem
Your product works. The story isn't landing, and it's not obvious whether the problem is the narrative, the audience, the positioning, or the order you're doing things in.
From inside, you can't tell which. Finding out is where every engagement starts.
02 — The work
Three moves. One method.
The story, found and told. Positioning, narrative, ICP, the through-line. A complex thing becomes readable.
The story becomes operational. Senior consulting on the system that runs it: messaging architecture, GTM, launch sequence, production. Where shipping needs hands beyond mine, trusted producers are named and brought in. Shipped, not recommended.
The reach. Senior consulting on distribution, ecosystem, and partnerships, with the introductions this practice can make. The work put in front of the people it was made for.
Run end to end, or entered where you're stuck.
03 — The proof
I've built in Ethereum since 2017, at 0x Labs, Matcha, Livepeer, and many other projects. Foundation and ecosystem partnerships work. Marketing and creative direction. Twenty years in broadcast, from independent radio to the shows I make now. A working life in music, art, and culture, with artists, labels, and brands across the UK, Europe, USA, and Australia.
UFO is the case study. A magazine and broadcast network for independent culture. I've led product, code, brand, editorial, artist relations. Forty thousand subscribers. It shows what one senior operator can ship end to end. This practice is a constant pursuit of what's possible.
Worked with
04 — Working together
Every engagement opens with a two-week Clarity Sprint: positioning, narrative, and a sequenced plan for what to build and make known. $7,000.
You leave with two things, yours outright: a written brief, and the AI operating layer your team runs the method through: prompts, working systems, a custom GPT or Claude project where it fits, structured documents built for your own tooling.
The layer isn't an extra. The practice runs on the same system it ships. Ask in the first conversation and I'll show you.
Some clients take the plan and run. Others bring me on to run the next stages: senior consulting through the build, the launch, the show, the reach, or an ongoing seat as producer in residence, with the operating layer maintained as the work evolves. Scope and terms in the first conversation.
See what two weeks and $7,000 produces: a sample Sprint brief, by email.
Open for new engagements. Founding rates.
Running: the operating system the practice ships for clients.